Our Story
Built onthe course.
Fore The Hell Of It was started by two best friends — Carlos Lopez and Joseph Buro — who share a love of golf, competition, and connecting with people from all walks of life.
What began as a camera on a golf cart became a media brand: course vlogs, match play, travel, challenges, and long-form conversations with entrepreneurs, athletes, and leaders. Every episode brings it all together — talking the game, enjoying it together, and meeting the people who make it matter.
The Founders
Meet the
Founders.
FORE the Hell of It was founded by Carlos Lopez and Joseph Buro, two longtime friends with a shared background in emergency services and a belief that some of the best conversations happen outside the traditional studio. FORE combines golf, personality, storytelling, and real relationships to create content built around the people on the course—not just the scorecard.
Carlos Lopez
Co-Founder & CEO
Carlos brings a decade of experience in emergency services and a career built around leadership, sales, and relationship development. With experience spanning B2B and B2C sales, fundraising initiatives, contract management, and negotiation, he has built his career around bringing people together and turning opportunities into action. At FORE, Carlos leads the company's strategy, partnerships, growth, and long-term vision.
Joseph Buro
Co-Founder & COO
Joe brings a decade of experience in emergency services, where teamwork, communication, and the ability to connect with people have been central throughout his career. His background also spans the culinary industry and public works, giving him experience across service, operations, and community-facing environments. Known for building genuine relationships and bringing a creative perspective to the table, Joe leads FORE's day-to-day operations while helping shape its content, culture, and the experiences that define the brand.
On location — chasing the story
What Fore Is About
18 Holes. Good People.
Great Stories.
Fore brings golf, conversation and personality together for a round that's about a lot more than the scorecard.
The Setting
Golf is the setting. The people are the story.
The Round
Every round gives us a few hours with someone worth getting to know.
No Studio. No Desk.
No scripted interview — just golf, conversation, competition, laughs, and whatever happens along the way.
The Bar
You don't have to be a great golfer to play with us. Neither are we.